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ABIS GlobalResources & PublicationsTowards an internal change management perspective of…

Towards an internal change management perspective of CSR: evidence from project RESPONSE on the sources of cognitive alignment between managers and their stakeholders, and their implications for social performance

Friday, May 1, 2009
Maurizio Zollo, Mario Minoja, Lourdes Casanova, Kai Hockerts, Peter Neergaard, Susan Schneider and Antonio Tencati

This paper aims to juxtapose two separate perspectives on corporate social responsibility (CSR) in terms of their ability to explain the cognitive alignment between managers and stakeholders on what constitutes the social responsibility of the focal firm

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