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ABIS GlobalResources & PublicationsPerception, reflection and communication: an empirical…

Perception, reflection and communication: an empirical case study within the pharmaceutical industry

Saturday, May 1, 2010
Georges Ulrich, Sybille Sachs and Bruce Millett

This paper aims to show how instruments of empirical opinion research can help to provide a basis for interactive communication between a company and its stakeholders via the media.

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