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ABIS Global Resources & PublicationsCreating Shared Value as a Differentiation Strategy:…

Creating Shared Value as a Differentiation Strategy: The Example of BASF in Brazil

Tuesday, May 1, 2012

Heiko Spitzeck and Sonia Chapman

Competitiveness Developing Countries Development Organisational Behaviour Organisational Performance Shared Value Strategic Management Sustainable Development

This paper aims to create empirical evidence regarding shared value strategies recently propagated by Michael Porter and Mark Krame.

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