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ABIS GlobalResources & PublicationsConsumer Perceptions of CSR: How is China Different?

Consumer Perceptions of CSR: How is China Different?

Monday, November 24, 2014
Ans Kolk ,  Willemijn van Dolen & Leiming Ma

Most studies on consumers and CSR have focused on Western contexts. Consequently, good insight is lacking into non-Western markets where consumers may respond differently

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