Chapter 29: The Co-operative Group Fairtrade Chocolate
Friday, May 1, 2009
The introduction of Fairtrade chocolate had been one of the Co-op’s most successful product launches ever. There was hope to convince the Retail Executive Committee to convert all the Co-op’s own-brand chocolate to Fairtrade.
ABIS members only, please login!Recent publications
20 Apr 2022
Transforming business education for sustainability: the case for paradigm shifts in pedagogy and theory
30 Mar 2022
Highlights Report 2021
17 Mar 2022
Exploring the Enablers of Circular Economy Practices: The case of businesses and business schools
show all publications