Chapter 29: The Co-operative Group Fairtrade Chocolate

Friday, May 1, 2009

Adrian Clarke, Josephine Brennan, Stephanie Robertson and Chris Voss, London Business School

The introduction of Fairtrade chocolate had been one of the Co-op’s most successful product launches ever. There was hope to convince the Retail Executive Committee to convert all the Co-op’s own-brand chocolate to Fairtrade.

ABIS members only, please login!

Recent publications

29 Apr 2020 report
Toolkit for Effective Virtual Communication 11 Feb 2020 report
ABIS Highlights Report 2019 14 Jan 2020 report
European Green Deal Report show all publications