Chapter 29: The Co-operative Group Fairtrade Chocolate

Friday, May 1, 2009

Adrian Clarke, Josephine Brennan, Stephanie Robertson and Chris Voss, London Business School

The introduction of Fairtrade chocolate had been one of the Co-op’s most successful product launches ever. There was hope to convince the Retail Executive Committee to convert all the Co-op’s own-brand chocolate to Fairtrade.

ABIS members only, please login!

Recent publications

12 Jul 2017 presentation
Arno Kourula ABIS Webinar Series 2017 - The International dimension of corporate responsibility: Insights and Opportunities 1 Jun 2017 presentation
Esben Rahbek Pedersen ABIS Webinar Series 2017 - Business Models for Sustainability 15 May 2017 report
ABIS Highlights Report 2016 show all publications