HomeAboutMembersProjectsNewsEventsResources & PublicationsContact
HomeAboutMembersProjectsNewsEventsResources & PublicationsContact
Join us!
Resource
ABIS GlobalResources & PublicationsMainstreaming Corporate Responsibility

Chapter 29: The Co-operative Group Fairtrade Chocolate

Friday, May 1, 2009
Adrian Clarke, Josephine Brennan, Stephanie Robertson and Chris Voss, London Business School

The introduction of Fairtrade chocolate had been one of the Co-op’s most successful product launches ever. There was hope to convince the Retail Executive Committee to convert all the Co-op’s own-brand chocolate to Fairtrade.

ABIS members only, please login!
Recent publications
6 Feb 2019 report
Business School Rankings for the 21st Century 6 Feb 2019 report
Marco Matrisciano Scenario Exploration System Workshop (SES) 12 Jul 2017 presentation
Arno Kourula ABIS Webinar Series 2017 - The International dimension of corporate responsibility: Insights and Opportunities show all publications
Address
Avenue Molière 128
1050 Ixelles Brussels

Contact us
+32 (0)2 539 37 02
info@abis-global.org Privacy
Disclaimer
 Website by Brainlane
Join our mailing list
Current projects
Webinar series 2019 Scenario Exploration System Workshop (SES) ReTrace - Call for Early Stage Researcher Managing the Responsible Business Challenge in Africa All projects
Website by Brainlane