End User Integration, Innovation and Entrepreneurship (EU-InnovatE)
From green electricity tariffs to car sharing schemes, many sustainable products and services are being brought to market by enthusiastic start-ups. More consumers than ever are turning their hands to business in a bid to solve social and environmental problems. However, there has been relatively little research into how and why individuals take this step and whether their start- ups become a success.Fourteen European research institutes supported by ABIS will investigate this trend to see what potential it holds for a sustainable economy. They will also analyse how established companies engage end users in the development of sustainable products. The project will receive EUR 4.7 million in funding from the EU and will last from 2014 to 2016.
Around 40 scientists at 14 European research institutes with gather knowledge from more than 50 companies in 15 European countries, primarily in the food and drinks industry and the construction/residential, mobility and energy sectors. They will conduct case studies, surveys and evaluate databases to establish deeper knowledge on the role of the end-user.
Research questions on start-ups offering sustainable solutions:
What motivated the founders? How did they transition an idea to a start-up? How are they financed? What factors are conducive to their market success?
Research questions on end user integration in medium-sized and large companies:
What consumers are companies engaging with and why? What tools and questions are they using? How are these companies organizing and financing the underlying processes? What are the make-or-break factors?
Research question on the role of politics in innovation:
How does national and EU politics promote and / or hinder socially and ecologically motivated start-ups.
Discover more on the dedicated EU-InnovatE website
Coordinator: Technische Universität München, Germany; Management and dissemination support offered by ABIS.
List of partners: Aalto-Korkeakoulusaatio, Aarhus Universitet, Akademia Leona Kozminskiego, Copenhagen Business School, Cranfield University, Forum for the Future, Katholische Universität Eichstätt- Ingolstadt, Politecnico di Milano, Technische Universiteit Eindhoven, Universidad de Navarra, Università Cattolica del Sacro Cuore, and Universiteit van Amsterdam.