Seminar: Open Innovation and Corporate Entrepreneurship
The premise of the course is:
"Using New Business Models to Create Major Sources of Revenue and Profits".
The course is split into two parts:
· Advanced Open Innovation
· Global Sales Strategies
Henry Chesbrough, Ken Morse and Wim Vanhaverbeke, the three renowned experts who have been helping companies find the right paths to achieve success for more than 20 years, will provide insights into the key aspects of global entrepreneurship, intrapreneurship, vertical market focus, global sales and sales management, open innovation and corporate venturing.
This Open Innovation and Corporate Enterpreneurship course is directed toward corporate intrapreneurs and B2B tech start-ups interacting in an open innovation setting, responsible for building new businesses based on breakthrough technologies. It is also designed for managers responsible for new business model implementation in an Open Innovation context, targeting sustainable long-term corporate growth.
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